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4 June 2024, 9:30am - 5:00pm (BST)
In the current HE landscapes, universities grapple with diverse stakeholder needs, dispersed teams, crises, AI disruptions, and challenging targets. So, how can universities position themselves for success when creating marketing and communications strategies?
Join us on Tuesday 4 June 2024, either in London or online, to explore the practical steps needed to tackle these pertinent challenges and network with experts in the sector.
The conference will cover key areas, such as:
Why should you attend?
As a strategic leader in marketing, digital, brand, external and internal communications, it can be hard to keep on top of new insights and opportunities that could help you and your teams make an even bigger impact. This is your opportunity to step back. As a manager this is an opportunity to sharpen your skills and keep pace with the latest trends or help set yourself on the right path to your next promotion.
With a focus on interactive sessions and networking opportunities, expect plentiful opportunities to bring your current questions and challenges to the table and gain valuable strategic insights, tips, and advice from leading experts in the field as well as peers within the higher education sector.
If you are unable to join in person, you can register for access to a livestream of the plenary sessions (interactive sessions will not be streamed).
Have any questions? Please contact us at [email protected] or 07500 441505.
We allow delegates to cancel their bookings up to one month before the event and receive a refund. If this applies to you, please contact us at the email or phone number above.
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Obtaining the necessary support to execute a feasible strategy involves engaging with senior leadership and various stakeholders, each with distinct needs and varying levels of experience in communications and marketing. In this session, we will examine how professionals, both within and beyond the higher education realm, have effectively navigated this challenge. We will discuss strategies for maximising your influence by leveraging insights, business cases, analyses, and alliances to ensure the successful implementation of your plan. Join us for a lively debate on how to craft and execute strategies that resonate with diverse stakeholders and drive impactful outcomes.
Tired of endless speculation about the potential of AI? In this session, we'll cut through the blue sky thinking and focus on actionable steps you can take right now to leverage AI advancements while also addressing potential risks. Join us as we delve into practical strategies for incorporating AI into your initiatives today. Additionally, we'll examine other crucial digital trends and innovations that leaders should be aware of for driving meaningful change in their organisations. Get ready to move beyond theory and into actionable insights.
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Join us as we discuss practices for integrating planning, data analysis, and performance tracking across platforms, channels, and teams to amplify your voice and drive lead generation. We'll delve beyond surface-level media coverage to showcase how cutting-edge tools can dissect brand perceptions and reputations across diverse audiences, identify key influencers, and pinpoint where resource allocation should be prioritised. Additionally, hear first hand experiences from universities that have navigated the complexities of decentralisation.
Choose one to attend
In an ever-evolving landscape of brand marketing, staying ahead of trends and effectively evaluating and monitoring your strategies are essential for success. Join us for an insightful session where we'll explore the latest trends shaping the marketing landscape and delve into strategies for evaluating and monitoring brand performance.
Speakers to include:
Join us for a session focused on crisis management, where we will examine real-life examples and discuss key takeaways for future strategies. Learn how to leverage live data and insights to inform senior leaders during crises and navigate the impact of political rhetoric on reputations. Gain insights into building resilience and agility to effectively respond to crises.
Join us to discover the power of aligning internal and external communications. Learn how to leverage your employees as brand ambassadors and navigate change effectively. We'll showcase best practices for integrated communication strategies, ensuring consistency and impact across all channels.
Chair: Emma Leech, Global Marketing Director, Heriot-Watt University and former President of CIPR
This conference will be useful for staff who have responsibility for or play a part in the communications and marketing strategy of their organisation. All with an interest in this topic may attend, but relevant job titles include:
We have a range of sponsorship opportunities available at our events. Please contact Magda Graszka, Senior Events Manager, for more information:
Our monthly updates are a great way for you to stay up to date with our work, events, and higher education news.